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Alain Béry, kingpin of BERY Racing, has had a long and productive history in the high-performance automotive industry. A member of the team of the Ligier Formula1 team in the eighties, he subsequently gained solid experience within successful organisations on the racing circuit as well as sidecars, rallying and offshore speedboats before creating BERY Racing and the ES7 in 1995.

His experiences among highly specialised automotive engineers and designers have proved to be critical in the success of BERY Racing and the car he conceived. His obsession with keeping the overall weight of the machine to a minimum without sacrificing either safety or performance has led to its innovative design and, just as important, to its construction methods. Both of these make the car especially attractive to sports-car enthusiasts operating on a budget. Particularly important is the ES7R's modular construction.